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'By Nivedita Balu<br> Nov 8 (Reuters) - Lyft Inc shares sank 20% to near record lows on Tuesday after a miss on active rider growth fanned fears that bigger rival Uber Technologies Inc was eating into its market share.<br> More than a dozen analysts slashed their price targets on Lyft by as much as $23 after third-quarter results.<br>In stark contrast, investors had last week cheered Uber's results and bumper holiday-quarter forecast.<br> "We believe Uber has done a much better job at rebuilding driver supply, likely leaving Lyft with a structurally smaller share of the market than it had pre-pandemic," Atlantic Equities analyst James Cordwell said.<br> Active riders on Lyft's platform grew just 7.2% to 20.3 million in the July-September period, the slowest pace this year and a million below market expectations.<br><br>Uber posted a 22% jump in active consumers in the rideshare segment during the same period.<br> "While we think Lyft will remain the second-largest ride-hailing platform in the U.S., we are now assuming Uber will slightly increase its market share over Lyft during the next few years," Morningstar analyst Ali Mogharabi said.<br> Lyft's stock was trading at $11.30, hovering near its record low of $10.83.<br><br>The shares have lost more than 70% of their value this year, compared with Uber's 35% decline.<br> Investors have also focused on Uber's delivery business that had also helped it ride out a slump in demand during lockdowns better than pure-play ride-hailing provider Lyft.<br> A cost-cutting drive should help ease some of the pressure and help boost Lyft's profitability, according to Daiwa Capital Markets analyst Jairam Nathan.<br> The company is betting on stronger demand and higher service fees to offset an expected increase in insurance-related costs for the current quarter.<br> Still, some analysts preferred Uber given its scale, [https://telecharger1win.com/ 1win bonus sans depot] business model and global presence.<br> "While we view Lyft's competitive position favorably, the company may need to demonstrate a quarter or two of growth at or above industry levels to bolster investor confidence," Canaccord Genuity analyst Michael Graham said.<br> (Reporting by Nivedita Balu in Bengaluru; Editing by Devika Syamnath and Sriraj Kalluvila)<br>'